Today, Most Marketers Recognize That Sales Promotions Must Be Carefully

question 4

Multiple Choice

Today, most marketers recognize that sales promotions must be carefully designed to avoid:

• A)long-term sales motivation.
• B)long-term sales growth at the expense of brand identity.
• C)short-term sales growth at the expense of long-term brand equity.
• D)motivation for dealers to build up brand equity.
• E)short-term sales growth without increasing unnecessary costs.

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Definitions:

Indirect Labor

Labor costs associated with employees who do not directly work on a product but support the production process.

Factory Overhead

Indirect manufacturing costs that are not directly tied to the production of goods, such as maintenance, utilities, and salaries for management.

Managerial Accounting Reports

Internal financial documents that provide key financial and operational information to help managers make informed decisions.

GAAP

A compilation of standard accounting regulations and practices for financial reporting, termed Generally Accepted Accounting Principles.