While Advertisers Recognize the Potential in Mobile, the Number One

question 80

Multiple Choice

While advertisers recognize the potential in mobile, the number one drawback is:

• A)lack of qualified research data to support its claims as a legitimate advertising medium.
• B)time consumed by users responding to appeals.
• C)consumers' negative reaction to unwanted solicitations.
• D)lack of verification of the legitimacy of organizations requesting donations to causes.
• E)overdependence on the device for keeping connected to friends and family.

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Definitions:

CIM

Computer Integrated Manufacturing, a method of manufacturing where the entire production process is controlled by computer.

MRP

Material Requirements Planning is a system employed for production planning, scheduling, and managing inventory, aimed at optimizing manufacturing processes.

CRM

Customer Relationship Management, a strategy and technology for managing a company's interactions with current and potential customers.

TPS

An information system known as the Transaction Processing System is built to accumulate, preserve, change, and access transactions data for an organization.