Above All Else, Interactive Technology Has Provided Businesses with the Capability

question 79

Multiple Choice

Above all else, interactive technology has provided businesses with the capability of:

• A)retaining higher earnings.
• B)increasing its revenues.
• C)one-to-one marketing.
• D)being less concerned about invasion of privacy.
• E)reducing the use of paper.

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Definitions:

Brands

Names, terms, designs, symbols, or other features that distinguish one seller's goods or services from those of other sellers.

Marketing Mix

The marketing mix is a framework comprising four key components—product, price, place, and promotion—used to effectively market and sell products or services.

Complete Set

An all-inclusive collection of items that together form a whole or are required to complete a task.

Products and Services

The items and assistance a business offers to meet the needs and desires of consumers.