If You Wanted to Reach Consumers Under the Age of 18

question 76

Multiple Choice

If you wanted to reach consumers under the age of 18, you might want to place your Internet advertising during which daypart?

• A)evenings and weekends
• B)early morning
• C)daytime
• D)overnights
• E)early and mid-mornings

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Definitions:

Aversive Conditioning

A form of behavior modification that involves associating an unwanted behavior with an unpleasant stimulus to reduce the behavior's occurrence.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxieties by gradual exposure to the feared object or situation.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of modifying dysfunctional thoughts and beliefs to improve emotional and behavioral outcomes.

Test Beliefs

Ideas or assumptions that are evaluated or verified through the process of testing or experimentation.