The Key to CRM and to Fully Utilizing the Benefits

question 75

Multiple Choice

The key to CRM and to fully utilizing the benefits of database marketing is:

• A)inexpensive handling of consumer requests for basic information.
• B)maintaining personal contacts that customers say they like.
• C)building models of behavior in order to avoid having to deal with customers directly.
• D)providing information that allows a company to maintain customer loyalty and profitability.
• E)having service representatives to help on a 24-hour basis.

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Definitions:

Developing World

A term used to describe countries with lower levels of industrialization, lower standards of living, and often lower levels of human development indicators compared to developed countries.

User Fees

User Fees are charges paid by the individuals who use a specific service or facility, contributing to the cost of providing that service.

Medical Treatment

Intervention by healthcare professionals to manage or cure a disease, disorder, or injury.

Export Promotion Strategy

A governmental or organizational policy aimed at encouraging and supporting firms to sell their products or services abroad.