Which of the Following Is NOT True of Direct Mail

question 89

Multiple Choice

Which of the following is NOT true of direct mail as an advertising medium?

• A)It represents 23% of U.S. advertising expenditures.
• B)Direct mail's share of direct response advertising will decrease in the future due to rising costs.
• C)The sheer volume of mail that households receive makes it difficult to gain a competitive advantage.
• D)As long as a business has a quality product and a competitive offer, the mailing list is not that important.
• E)Despite recent competition from e-mail, telemarketing, and other direct-marketing options, direct mail remains a primary advertising vehicle.

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Definitions:

Team Challenges

Issues or obstacles that a group of individuals working together may face in achieving their collective goals.

Quality Circles

Groups of workers who meet regularly to discuss and solve problems affecting the quality of their work.

Psychological Safety

A belief or sense within a group or organization that one can speak up, offer ideas, and ask questions without fear of punishment or ridicule.

Employee Involvement

The practice of involving staff in the decision-making processes of an organization to improve commitment, productivity, and job satisfaction.