Above All Else, Interactive Technology Has Provided Businesses with the Capability

question 79

Multiple Choice

Above all else, interactive technology has provided businesses with the capability of:

• A)retaining higher earnings.
• B)increasing its revenues.
• C)one-to-one marketing.
• D)being less concerned about invasion of privacy.
• E)reducing the use of paper.

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Definitions:

Shaping

A process in behavioral psychology that involves reinforcing behaviors that are successively closer to the desired action.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus to which the response was conditioned.

Stimulus Discrimination

The ability to differentiate between similar stimuli and respond appropriately to each.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money becoming valuable through its ability to purchase food or other basic needs.