Among the Advantages of Using Direct Response in Marketing Is

question 45

Multiple Choice

Among the advantages of using direct response in marketing is:

• A)the potential to reach virtually any audience based on prospective psychographic characteristics.
• B)it is inexpensive.
• C)it is highly measurable.
• D)the ease of maintaining prospect lists.
• E)privacy is easily maintained.

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Definitions:

Administrative Expense Budget

A projection of the costs associated with the general administration and management of a business.

Variable Cost

Costs that change in proportion to the level of production activity or business operations.

Monthly Fixed Cost

Regular, consistent costs that do not vary with production volume or business activity level, calculated on a monthly basis.

Budgeted Sales

The projected amount of sales revenue that a company plans to achieve in a specific period, based on market analysis and company goals.