Basic Means to Attract Attention to an Ad Include

question 59

Multiple Choice

Basic means to attract attention to an ad include:

• A)using a visual with a caption.
• B)using a headline with a subheadline.
• C)using a combination of a visual and headline.
• D)using a subheadline with an illustration.
• E)using white space.

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Definitions:

Emotive Words

Words that are used to elicit certain emotions.

Good Definition

A clear, concise, and accurate explanation of a term or concept that enables understanding and avoids ambiguity.

Dysphemism

A word or phrase chosen to produce a negative effect.

Positive Effect

A beneficial impact or outcome resulting from a particular action or set of conditions.