When NBC Began an Online-Only Series, Star Tomorrow, It Was

question 8

Multiple Choice

When NBC began an online-only series, Star Tomorrow, it was trying to:

• A)creatively use the Internet and cross-media deals to attract advertisers.
• B)reduce production costs for content.
• C)transition to a purely digital networking scheme.
• D)pre-sell consumers on pilot programs for new broadcast TV series.
• E)drum up votes for people they wanted to advance to the next round.

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Definitions:

Assumption of Risk

A legal doctrine stating that an individual knowingly and voluntarily assumes the risk of an activity, thereby relieving another party from liability for harm caused during the activity.

Assumption of the Risk

A defense in tort law where the plaintiff is considered to have voluntarily assumed the risks of a known hazard, diminishing the defendant's liability.

Contributory Negligence

A defense to negligence whereby the defendant can escape all liability by proving that the plaintiff failed to act in a way that would have protected him or her from an unreasonable risk of harm and that the plaintiff’s negligent behavior contributed in some way to the plaintiff’s accident.

Defendants Liability

The legal obligation of a defendant in a lawsuit to compensate for harm caused to the plaintiff as determined by a court judgment or settlement.