Advertising Is Usually Used as One Step in the Process

question 59

Multiple Choice

Advertising is usually used as one step in the process of building awareness and brand equity that could lead to a future sale, whereas direct response's main purpose is to:

• A)make the customer fully aware of a service or product.
• B)fit an appeal to the demographics of the prospect.
• C)create an immediate sale.
• D)fit an appeal to the psychographics of the prospect.
• E)verify the contact information on the purchased list.

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Definitions:

Frequency Polygon

A graphical representation of data, showing the frequencies of a set of data points at different intervals, connected by straight lines.

Class Interval

A range of values used in frequency distributions into which data points are grouped for analysis.

Creating

The process of bringing something new into existence or generating original ideas, objects, or productions through imaginative skill.

Process

A series of actions or steps taken to achieve a particular goal or outcome.