Research Is Indicating That Online Audience Members Reduce Their Use

question 58

True/False

Research is indicating that online audience members reduce their use of traditional media and also use traditional media less often than people who are not online.

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Definitions:

Total Fixed Costs

The sum total of costs that are unaffected by changes in production levels or output.

Short-Run

A phase where production can be adjusted only by varying the amounts of variable inputs, with fixed inputs remaining constant.

Level of Output

The total quantity of goods or services produced by a company or economy at a given time.

Short Run

A time period in economics during which at least one input in the production process is fixed, affecting production capabilities.