The Regulation That Is Likely Having an Effect on Marketers

question 70

Multiple Choice

The regulation that is likely having an effect on marketers who use sweepstakes because of its provision for a national opt-out list is the:

• A)Consumer Protection Act.
• B)Deceptive Mail Prevention and Enforcement Act.
• C)National Contests and Sweepstakes Act.
• D)Special Advertising Mail Act.
• E)CAN-SPAM Act.

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Definitions:

Relearning

The process of learning material or skills for a second time, often more quickly than the initial learning.

Information-Processing Model

A framework used to understand how humans think, reason, and learn, likening the mind to a computer.

Encoding

The act of turning information into a version that is capable of being preserved in memory.

Studying

The act of devoting time and attention to gain knowledge on a subject, typically using books, research, and note-taking.