All of the Following Are True of Directories, Including the Yellow

question 96

Multiple Choice

All of the following are true of directories, including the Yellow Pages, EXCEPT:

• A)cost-efficient medium for reaching serious prospects.
• B)few companies bother to include some directory advertising in their marketing plans.
• C)more than 10,000 printed directories for both consumers and trade buyers.
• D)service businesses rely on them as their sole type of promotion.
• E)readers are often consumers in the mood to purchase.

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Definitions:

Merchandise Purchases

The acquisition of goods for resale at a profit, a central activity of retail and wholesale businesses.

Lower of Average Cost or Market

An inventory valuation method where inventory is valued at either its average cost or market value, whichever is lower.

Cost-to-retail Percentage

A ratio used in inventory valuation that compares the cost of inventory to its retail price.

Freight-in Charges

Costs associated with transporting goods from the supplier to the buyer's location.