In the Research Surrounding the Launch of New Coke in the 1980s

question 74

Multiple Choice

In the research surrounding the launch of New Coke in the 1980s, what key mistake was NOT made?

• A)overreliance on research findings
• B)overemphasis on initial taste test findings
• C)failure to make usage tests
• D)failure to take into account research that found sweeter things tested higher on initial taste tests
• E)providing the product for use for two to three weeks

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Definitions:

Utility-Maximizing

The economic principle that individuals seek to obtain the greatest utility or satisfaction from their consumption choices.

Peanut Butter

A paste or spread for food, created from peanuts that are dry-roasted and then ground.

Broccoli

A green plant from the cabbage family, known for its edible flower heads and stalk.

Diminishing Marginal Utility

The principle that as a person consumes more of a good or service, the satisfaction gained from consuming additional units declines.