Characteristics of "Print Radio" Copy Include All of the Following

question 47

Multiple Choice

Characteristics of "print radio" copy include all of the following EXCEPT:

• A)created by people with little to no understanding of radio.
• B)most copywriters can visualize what has to be said and state it in terms that take advantage of radio's uniqueness.
• C)too much dependence on print experience for format.
• D)copywriters create audio newspaper ads.
• E)has a headline, subhead, body copy, logo, and a slogan.

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Definitions:

Extraversion

A personality trait characterized by outgoingness, high energy, and sociability, contrasting with introversion.

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to do a task well.

Agreeableness

A personality trait characterized by compassion, cooperation, and a desire for social harmony.

Neuroticism

A personality trait characterized by a tendency to experience negative emotions such as anxiety, anger, or depression more frequently and intensely than others.