To Create Effective Advertising, One Key Question You Need to Address

question 58

Multiple Choice

To create effective advertising, one key question you need to address early on is:

• A)How much is a prospect willing to spend?
• B)What motivates the consumer?
• C)What laws or regulations could affect the advertising strategy?
• D)What will our competitor's reactions be to this ad?
• E)Which phase in the advertising process to concentrate on at the exclusion of others?

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Definitions:

Economic Indicators

Statistics and data points that are used to gauge the overall health and direction of an economy.

Nondefense Capital Goods

Products used by businesses to produce goods or services that are not intended for military use.

Supply Shock

An unexpected event that suddenly changes the supply of a product or commodity, resulting in an unexpected change in price.

Imported Oil

Oil that is produced outside of one's home country and brought in through international trade agreements for consumption or use.