The Work That Sociologists Do Would Help an Advertiser Recognize

question 67

Multiple Choice

The work that sociologists do would help an advertiser recognize group influences on all of the following EXCEPT:

• A)how homemakers versus working mothers make buying decisions.
• B)adoption of new ideas.
• C)media use.
• D)consumer purchase behavior.
• E)how ideas are planted in the minds of the consumer.

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Definitions:

Effortful Memory

A type of memory that requires conscious effort and attention to encode and recall information, opposed to automatic memory processes.

Procedural Memory

A type of long-term memory responsible for knowing how to perform different actions and skills, essentially the memory of how to do things.

Recall

The cognitive process of retrieving information from memory, which can range from remembering past events to recollecting learned facts.

Semantic Encoding

The process of encoding sensory information into memory in a meaningful way, associating it with concepts and knowledge already in memory.