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VALS classifies consumers along which of the following dimensions?
Real Rate of Return
The rate of return on an investment after adjusting for inflation, representing the actual purchasing power of the investment's earnings.
Standard Deviation
A measure of the amount of variation or dispersion of a set of values, indicating how much the values diverge from the mean.
Correlation
A statistical measure that describes the extent to which two variables change together, indicating a relationship but not causality.
Dividend Yield
A financial ratio indicating how much a company pays out in dividends each year relative to its stock price.
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