The First Step in Advertising Research Is

question 66

Multiple Choice

The first step in advertising research is:

• A)completing a SWOT analysis.
• B)advertising strategy development.
• C)advertising strategy assessment.
• D)evaluating pretesting executions.
• E)evaluating advertising executions.

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Definitions:

Sales

The activities involved in selling goods or services to consumers or other businesses.

Sunk Costs

Costs that have already been incurred and cannot be recovered or altered by any present or future decisions.

Fixed Period

A specified duration of time during which certain conditions or rules are applied or must be followed.

Costs

Expenses incurred in the production and distribution of a product or in the provision of a service.