According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon

question 46

Multiple Choice

According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon Worldwide, creative advertising:

• A)is simple and focused.
• B)thoroughly communicates every benefit of the product or service.
• C)uses more words to be more compelling.
• D)uses complex logic and sophisticated images to reach a "thinking" audience.
• E)is all about being focused.

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Definitions:

Decision Making

The process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Shelf-space

The amount of area or space available on shelves in a store allocated to display products.

Cereals Marketers

Professionals involved in promoting and selling grains such as wheat, maize, oats, and barley.

Eye-level

The optimal placement of products on shelves at supermarkets and stores to match the eye level of average consumers, enhancing product visibility and purchase probability.