If You Want People to Keep Reading Your Ads After

question 41

Multiple Choice

If you want people to keep reading your ads after they look at the headline and illustration, you next ought to have:

• A)strong supporting illustrations.
• B)a strong first paragraph.
• C)a strong first sentence.
• D)an appealing logo subhead.
• E)an appealing slogan.

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Definitions:

Courts

Institutions dedicated to adjudicating legal disputes between parties and administering justice according to the law.

DEXA Scan

A medical imaging technique that uses very low doses of X-ray to measure bone mineral density, primarily used for diagnosing and tracking osteoporosis.

Neuroimaging

The use of various techniques to either directly or indirectly image the structure, function, or pharmacology of the nervous system.

MRI

Magnetic Resonance Imaging, a diagnostic technique that uses magnetic fields and radio waves to produce detailed images of the inside of the body.