Research Tells Us That with Regard to Advertising All of the Following

question 62

Multiple Choice

Research tells us that with regard to advertising all of the following are characteristics of emotion EXCEPT:

• A)it is mostly a process at an unconscious level.
• B)it is the key to every decision made by a human being.
• C)an emotional approach does not work with higher-ticket items.
• D)an emotional approach works best with low involvement products.
• E)humans think with feeling and emotion.

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Definitions:

Units-Of-Production Method

An accounting method of depreciation where an asset's cost is allocated based on the number of units it manufactures or produces.