Which of the Following Is NOT Necessary for a Well-Designed

question 88

Multiple Choice

Which of the following is NOT necessary for a well-designed ad?

• A)interesting contrast
• B)harmonious elements
• C)sequence typically in either a Z or S arrangement
• D)focusing on a key element
• E)an optical center in the middle of the page

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Definitions:

After-Tax Discount Rate

The rate of return on an investment after accounting for taxes.

Incremental Sales

The additional revenue generated from a specific business action or decision, beyond the existing sales level.

Discount Factor

A financial metric used to determine the present value of a future cash flow, discounting it for risk and the time value of money.

After-Tax Discount Rate

A rate used in capital budgeting that takes into account the effects of taxes on the project's cash flows.