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Copy Amplifies the Promise in the Headline, but Prospects Also

question 8

Essay

Copy amplifies the promise in the headline, but prospects also look for proof. Discuss the various types of proof that can be offered to a reader and included in advertising.


Definitions:

Story Grammars

The structure and rules guiding the organization and sequencing of narrative elements in stories and narratives.

Variables

Elements, features, or factors that can change and affect the outcomes of scientific experiments or studies.

Units Of A Story

Basic elements that constitute a narrative, including setting, characters, plot, conflict, and resolution.

Recall

The retrieval of information in which the processor must generate most of the information without aids. See also recognition.

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