According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon

question 46

Multiple Choice

According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon Worldwide, creative advertising:

• A)is simple and focused.
• B)thoroughly communicates every benefit of the product or service.
• C)uses more words to be more compelling.
• D)uses complex logic and sophisticated images to reach a "thinking" audience.
• E)is all about being focused.

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Definitions:

World Price

the international market price of a good or service, influenced by worldwide demand and supply conditions.

Absolute Advantage

The ability of an entity to produce a good or offer a service more efficiently than its competitors, using fewer resources.

Production Data

Production data refers to quantitative information related to the amount, type, and efficiency of output produced by a company, industry, or economy over a specific period.

Opportunity Cost

is the value of the next best alternative forgone as a result of making a particular choice, highlighting the trade-offs in decision-making.