According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon

question 46

Multiple Choice

According to Luke Sullivan, Tony Cox, Maurice Saatchi and Fallon Worldwide, creative advertising:

• A)is simple and focused.
• B)thoroughly communicates every benefit of the product or service.
• C)uses more words to be more compelling.
• D)uses complex logic and sophisticated images to reach a "thinking" audience.
• E)is all about being focused.

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Definitions:

Position

Position refers to the location or orientation of an object, person, or entity in space relative to other entities or a reference point.

Frequency

The rate at which something occurs over a particular period of time or in a given sample.

Location

A particular place or position.

Vomiting

The forceful expulsion of stomach contents through the mouth, often resulting from nausea or illness.