If You Are Measuring Performance of a Campaign, Then You

question 26

Multiple Choice

If you are measuring performance of a campaign, then you are in which phase of advertising research?

• A)evaluating pretesting executions
• B)advertising strategy development
• C)advertising execution development
• D)campaign evaluation
• E)exploratory research

---

Definitions:

Wetlands

Areas of land where saturation with water is the dominant factor determining the nature of soil development and the types of plant and animal communities living in the soil and on its surface.

Regulatory Taking

A situation where a government regulation limits the uses of private property to such a degree that the regulation effectively takes the property, requiring compensation.

Fifth Amendment

The Fifth Amendment to the United States Constitution guarantees the right against self-incrimination, ensures due process of law, and protects individuals from being subjected to double jeopardy.

Army Corps of Engineers

A federal agency under the Department of Defense that provides public engineering, design, and construction management services, often related to water resources.