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Despite the value gained from reductionism, advertisers realize that expansive messages are now valid because of:
Joint Undertaking
A collaborative effort or venture between two or more parties where each shares in the responsibilities, resources, and risks.
Naked Horizontal Restraints
Unjustified agreements between competitors at the same level of the market to restrict trade or manipulate market conditions, deemed anticompetitive and illegal under antitrust law.
Restrain Competition
Actions or agreements that limit free trade and competition in a market.
Monopoly Power
The exclusive control by one company over an entire industry or sector, allowing it to set prices and limit competition.
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