When Procter & Gamble Uses Direct Mail to Sample Consumers

question 85

Multiple Choice

When Procter & Gamble uses direct mail to sample consumers as well as online coupons, it is using a type of proof known as a:

• A)warranty.
• B)trial offer.
• C)demonstration.
• D)reputation.
• E)guarantee.

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Definitions:

Pivot Table

A data summarization tool used in spreadsheet programs that enables users to reorganize, group, and summarize large data sets easily.

Data Mining Techniques

Methods used to explore and analyze large sets of data to discover meaningful patterns and rules.

SPSS Modeler

A software package used for statistical analysis and building predictive models.

Data Mining

The process of discovering patterns and knowledge from large amounts of data. The data sources can include databases, data warehouses, the Internet, and other data repositories.