List and Discuss What You Consider to Be the Three

question 37

Essay

List and discuss what you consider to be the three most important ideas suggested by Philip W. Sawyer, editor of Starch Tested Copy, for developing effective advertising. Explain why they are most important to you.

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Definitions:

Primary Audience

The initial or main group of people targeted or addressed by a communication, presentation, or document.

Secondary Audience

Individuals or groups who are not the primary target for a message but who may still receive and interpret it.

Initial Audience

The primary group of people for whom a piece of communication is intended, identified at the beginning of the communication planning process.

Watchdog Audience

An audience that acts as a guardian or overseer, especially in holding institutions accountable for their actions.