As the Creative Team Thinks Visually About an Ad, They

question 54

Multiple Choice

As the creative team thinks visually about an ad, they should be charged to do all of the following EXCEPT:

• A)remember that a picture is indeed worth a thousand words.
• B)employ only words that work with the visual for the most powerful effect.
• C)tweak or sketch the idea to its limits.
• D)create multiple versions.
• E)factor in the budget constraints.

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Definitions:

Financing Activity

Transactions that result in changes to the size and composition of the equity capital or borrowings of a company, as reported in the cash flow statement.

Financing Activities

Transactions and events that involve changes in the size and composition of the equity and borrowings of a company.

Cash Inflow

The total amount of money being transferred into a business, typically from operations, investments, or financing.

Bonds Payable

Long-term liabilities represented by bonds that a company is obligated to repay at a future date.