If You Wish to Effectively Use the Comparison Technique for a TV

question 82

Multiple Choice

If you wish to effectively use the comparison technique for a TV spot:

• A)it must be credible in the way claims are made.
• B)its claims need not be legally provable.
• C)it avoids answering questions viewer likely have.
• D)it should pit product or service against the least competitive manufacturer.
• E)avoid comparing user lifestyles for your brand and the competitor's brand.

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Definitions:

Blue Marble

Nickname for the famous photograph of Earth taken by the Apollo 17 crew, symbolizing Earth's fragility and beauty as seen from space.

Radar Systems

Systems that use radio waves to detect objects' distance, speed, and other characteristics by sending out pulses of radio waves and analyzing the echoes returned.

Airport

A complex facility with runways and buildings for takeoff, landing, and maintenance of aircraft, including facilities for passengers.

Probability

A measure of the likelihood that an event will occur, quantified between 0 (impossible) and 1 (certain).