Characteristics of Testimonials Would Include

question 54

Multiple Choice

Characteristics of testimonials would include:

• A)little to no risk in using a celebrity.
• B)can be delivered by known or unknown people.
• C)about 80 percent of all TV spots feature a celebrity.
• D)athletes are rarely used.
• E)normally done utilizing voice-overs.

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Definitions:

Uncertain

A general state or condition of having doubt, being unsure about outcomes, or lacking predictability in events or decisions.

Outcome

The result or effect of an action, situation, or event; the end product of a process.

Universal Needs

Fundamental requirements or desires common to all humans, such as food, shelter, safety, and belonging.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into five levels, from basic physiological needs to self-actualization, influencing motivation and behavior.