Which of the Following Would NOT Be an Effective Use

question 67

Multiple Choice

Which of the following would NOT be an effective use of spokespersons in a TV spot?

• A)using a person who delivers the copy directly to viewers
• B)using a powerful person who overshadows the product or service
• C)using a person who comfortably uses the product
• D)using a person who is likeable and believable
• E)having the spokesperson display and demonstrate the product

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Definitions:

Tukey's Method

A statistical technique for identifying outliers in data, comparing the spread of the data with the interquartile range (IQR) to find values that stand out excessively.

Ranked Means

This involves ordering sets of data points or groups from lowest to highest and comparing the mean values of these ranks to analyze differences or trends.

Tukey's Method

A statistical method for identifying outliers in a data set, based on the interquartile range.

ANOVA Assumptions

Conditions that must be met for the Analysis of Variance (ANOVA) technique to accurately assess the difference among group means, including independence, normality, and homogeneity of variances.