What Characterization Fits the Notion of a Strong Idea

question 9

Multiple Choice

What characterization fits the notion of a strong idea?

• A)should focus on all its details to the exclusion of everything else
• B)should be based on a simple idea
• C)should be all about hitting a "home run" as breakthrough advertising
• D)should connect its attributes to the agency's need to be great above all else
• E)should be focused on a single medium for maximum impact

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Definitions:

Applied Behavior Analysis

A therapy based on the science of learning and behavior, used to improve or change specific behaviors.

Functional Relation

A connection between two variables such that changes in one variable systematically lead to changes in another, often used in the context of behavioral analysis.

Target Behavior

The particular behavior targeted for change through a behavioral intervention or plan.

Label Behavior

The act of categorizing or describing an individual's actions or characteristics based on observable behavior.