Before Beginning the Creative Process, the Radio Copywriter Must Refer

question 66

Multiple Choice

Before beginning the creative process, the radio copywriter must refer to:

• A)the director.
• B)the advertising theme.
• C)the objectives and strategy.
• D)the product features.
• E)the audience.

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Definitions:

Trade

The exchange of goods, services, or both between two or more parties, either within a country or internationally.

Price Fixing

An illegal practice where competing companies agree on selling prices of their products or services, rather than allowing market forces to set them.

Price Discrimination

A practice of charging different prices to different customers for the same product or service, where such differences are not justified by differences in cost.

Discounted Price

A reduced price offered on goods or services, typically to stimulate sales or clear out inventory.