Radio Copy That Communicates the Big Idea While Staying on Track

question 5

Short Answer

Radio copy that communicates the big idea while staying on track, avoiding side issues, and using only necessary words possesses the characteristic of ________; it's a way to vitalize the copy.

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Definitions:

Neurosis

A class of functional mental disorders involving distress but not delusions or hallucinations, where behavior is not outside socially acceptable norms.

Sociopathic

Pertaining to a pattern of antisocial behavior or lack of conscience and empathy, often associated with a personality disorder.

Character Disorders

A diverse group of mental disorders characterized by deeply ingrained, inflexible patterns of thinking, feeling, or relating to others.

Coping Resources

Strategies, mechanisms, or tools that individuals employ to manage, endure, or adapt to stress, adversity, or trauma.