You Have Decided to Develop a New Product Name

question 1

Multiple Choice

You have decided to develop a new product name. Which of the following is NOT part of the procedure you should follow?

• A)summarize what you want the name to do
• B)avoid use of software packages that offer word combinations
• C)describe whom you're targeting with the name
• D)test the new name before using it
• E)conduct a trademark search

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Definitions:

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Inoculation

A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.

Reactance

Brehm’s theory that people try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.

Inoculation Effect

A social psychology theory that suggests exposure to a weakened form of an argument increases later resistance to that argument.