When Writing Radio Spots, It's Important to Realize That Everyone

question 73

Multiple Choice

When writing radio spots, it's important to realize that everyone has mental images of sounds they hear. This means radio writers must:

• A)limit their use of sound effects.
• B)tell listeners what they're supposed to visualize.
• C)let listeners control the imagery.
• D)take control of the listener's imagination by creating the mental image that leads to the proper response.
• E)not use radio for product advertising because you can't show picture.

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Definitions:

Proactive Interference

The phenomenon where older memories interfere with the recall of newer memories.

Retention

The ability to keep or hold onto something, such as information or substances, within a system or body.

Long-Term Memory Formation

The process of transferring information from short-term to long-term memory, involving consolidation and the strengthening of neural connections.

Structural Changes

Alterations in the physical or organizational structure of something, often referring to the brain or other bodily organs.