If You Were Trying to Write a 60-Second Spot, You'd

question 27

Multiple Choice

If you were trying to write a 60-second spot, you'd likely have no more than:

• A)45 words.
• B)60 words.
• C)100 words.
• D)125 words.
• E)150 words.

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Definitions:

Vigour

The physical strength, energy, and good health needed for sustained physical or mental activity.

Dedication

A high level of commitment or loyalty to a task, project, or cause.

Job Demands-Resources Model

A theoretical framework explaining the dynamics of workplace stress, focusing on the balance between job demands that deplete employee resources and resources that mitigate stress.

Job Demands

Describes the physical, psychological, social, or organizational aspects of a job that require sustained effort and are therefore associated with certain physiological and psychological costs.