For an Individual Advertiser, the Readership Report Has the Capability

question 30

Multiple Choice

For an individual advertiser, the readership report has the capability to do all of the following EXCEPT:

• A)identity types of layouts that attract and retain the highest readership.
• B)compare current advertisements with those of competitors.
• C)compare current campaign against previous campaigns.
• D)compare understanding of the words with the intended level of readability.
• E)compare readership data of their ads in a given magazine issue to the norm for ads with the same size and color in the same product category.

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Definitions:

Crowdfunding Model

A method of raising capital through the collective effort of friends, family, customers, and individual investors.

Video Pitch

A brief presentation, delivered via video, that outlines an idea or business proposal to potential investors or partners.

Formal Proposal

A detailed and structured plan or suggestion, typically presented in writing, aiming to convince others of a particular course of action.

Crowdfunding

Raising small amounts of money from a large number of people, typically via the Internet, to finance a new business venture.