The Building Blocks of a Brand Identity System Do NOT

question 43

Multiple Choice

The building blocks of a brand identity system do NOT include:

• A)company consolidation programs.
• B)company trademarks.
• C)company taglines.
• D)company name.
• E)company logo.

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Definitions:

Durkheim

Émile Durkheim, a French sociologist, formally established the academic discipline and is considered one of the principal architects of modern social science.

Social Factors

Elements within a society that influence the behavior, attitudes, and outcomes of its members, such as culture, education, and family.

Queer Theorists

Scholars and thinkers who analyze and challenge normative constructs of sexuality and gender from a critical perspective.

Positive or Negative

A dichotomy representing either beneficial, affirmative prospects or detrimental, adverse consequences.