If You Were Trying to Select a Strong Brand Name

question 56

Multiple Choice

If you were trying to select a strong brand name that would aid marketing objectives, your authors suggest that you NOT do which of the following?

• A)differentiate your product from that of the competition
• B)describe the product so prospects know exactly what to expect
• C)choose a common, easily understandable word
• D)choose a name that is compatible with the product
• E)choose a name that is easily pronounced and memorable

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Definitions:

SWOT Analysis

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Hard Rock Café

A chain of theme restaurants known for its collection of rock and roll memorabilia and its focus on serving American cuisine.

SWOT Analysis

A strategic planning tool used to identify and assess the Strengths, Weaknesses, Opportunities, and Threats related to a project, organization, or business venture.

Starbucks

A multinational chain of coffeehouses and roastery reserves known for its signature coffee drinks, teas, and baked goods.