When Presenting a Campaign to Management for Approval, It Is

question 32

True/False

When presenting a campaign to management for approval, it is wise to describe the philosophy and strategy of the advertising before actually presenting the ads and media proposal.

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Definitions:

Esker

A long, narrow, sinuous ridge composed of sediment deposited by a stream flowing within or beneath a glacier.

Kame

A geological feature that consists of an irregularly shaped hill or mound composed of sand, gravel, and till, deposited by a melting glacier.

Stratified

Layers of rock, sediment, or other materials that have been laid down successively on top of one another, each layer typically differing in composition or character.

Glacier

A glacier is a large, slow-moving mass of ice, formed from compacted layers of snow, that moves under its own weight.