List the Key Considerations in Brand Name Selection

question 16

Essay

List the key considerations in brand name selection.

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Definitions:

Style Guides

Manuals that provide guidelines for writing, formatting, and designing documents to ensure consistency and clarity.

Theory Behind Research

The foundation of underlying beliefs, concepts, or principles that guide the direction and methodology of a research study, shaping its objectives and interpretations.

Ethnography of Communication

The study of communication practices within specific cultural contexts, exploring how communication shapes and reflects social life.

Communicative Act

In Hymes’s ethnography of communication, the smaller units of speech within a speech event—for example, asking a question or telling a joke.