In 1983, When American Express Promised to Make a Donation

question 71

Short Answer

In 1983, when American Express promised to make a donation to the renovation of the Statue of Liberty each time someone used their American Express card, it ushered in the concept of social marketing, or what others call ________ marketing.

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Definitions:

Top Management

The highest level of managers in an organization, responsible for setting strategies, objectives, and policies.

Managerial Values

The core beliefs and principles that guide decision-making and leadership practices of managers.

Corporations Dominate

A term referring to the major influence and control larger corporations have over a market or industry, often minimizing the impact of smaller companies.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and can help people understand the difference between right and wrong.