The Building Blocks of a Brand Identity System Do NOT

question 43

Multiple Choice

The building blocks of a brand identity system do NOT include:

• A)company consolidation programs.
• B)company trademarks.
• C)company taglines.
• D)company name.
• E)company logo.

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Definitions:

Erosion

The gradual wearing away or removal of land or material by natural forces such as wind, water, or ice.

New Product

An item recently introduced to the market that serves a particular need or niche, differing from existing products in some significant way.

Erosion

In finance, the gradual reduction of earnings or assets, often due to competition or other external factors.

Patent

A form of intellectual property right granting the patent holder the exclusive right to make, use, sell, and offer for sale the patented invention for a certain period of time.