A Pretest Provides a Benchmark for a Campaign And

question 22

Multiple Choice

A pretest provides a benchmark for a campaign and:

• A)the person or agency conducting it.
• B)the degree to which media scanning is necessary.
• C)reasonable goals for subsequent advertising.
• D)effectiveness of the focus groups designs.
• E)the questions that need answering in any campaign.

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Definitions:

Operational Goal

Targets set by an organization aimed at improving performance through specific and measurable outcomes affecting daily functions.

Operational Goals

Short-term and specific objectives that are aimed at implementing the broader strategic goals of an organization.

Measurable Goals

Objectives set in a specific, quantifiable manner, allowing for tracking progress and attainment.

Hidden Agenda

An undisclosed plan or motive hidden behind one's apparent actions or proposals.