In the Process of Selecting a Memorable New Name for a Product

question 87

Multiple Choice

In the process of selecting a memorable new name for a product, after you have thoroughly described whom you are targeting with the name, the next step is to:

• A)build a list of new names.
• B)test the name with selected publics before using it.
• C)list names you like and the names you do not like.
• D)pick your favorites.
• E)combine name parts and words.

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Definitions:

Outstanding

Refers to shares that are currently owned by investors, including public shareholders, company officials, and insiders.

Earnings Per Share

A financial metric that calculates the portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of a company's profitability.

Stock Dividend

A distribution of additional shares of a company's stock to its shareholders without any change in ownership percentage.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of the company does not change.