According to Allen Anderson of Landor, Which of the Following

question 52

Multiple Choice

According to Allen Anderson of Landor, which of the following is NOT a direction that may influence the future of brands?

• A)return of marketer, instead of consumers, calling the shots
• B)Because consumer interactions with brands occur everywhere, brand messages must be consistent and coordinated.
• C)Brands will become stronger when their scope is narrowed.
• D)Every point of contact should reinforce the brand, as should everyone in the organization.
• E)Marketing tactics should be based on the understanding that a brand is a long-term asset.

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Definitions:

Libertarianism

A political philosophy that emphasizes individual freedom, minimal government intervention, and personal responsibility.

Income Redistribution

The government policy or mechanism aiming to reduce income inequalities by transferring wealth from richer to poorer individuals.

Incentive To Work

Refers to the factors (monetary and non-monetary) that motivate individuals to seek and maintain employment.

Negative Income Tax

A proposed system of income support that involves the government paying a guaranteed income to those earning below a certain threshold, essentially a form of welfare.